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Reflection Essay

Our PSA project was regarding the hashtag. The target audience that was intended was teen social media users in general, more specifically, Twitter users. I believe that the intended audience was made clear in our video, as most of the opinions were from teenagers. We also have created an advertisement campaign that is also targeted at teenagers through sarcasm and humor. Our project was not totally successful in targeting our intended audience. In a couple of our advertisements, it seemed that the target audience was either parents or older people who are not technologically caught up as teenagers are. Also we did not target teenagers that are not social media users, but it could be possible to extend our project in order to do so.

The ultimate purpose of our PSA project was to educate social media users on the correct usage of the hash tag that was made popular by Twitter. In the introduction of our video, we explained the history of the hash tag and how it was meant to be used by the creator and Twitter in general. Our advertisement campaign also had many links to websites that explained how to properly use the hash tag and how to avoid using it incorrectly. The main rhetorical strategy that we used was the process of interviewing people. In total we interviewed 4 people, 2 Twitter users and 2 non Twitter users, but in the final video one non Twitter user was edited out. We also used some color contrast in the advertisements that we created. The goal was to make the advertisements pop and spark the interest of the audience.

The most difficult part of the project was coming up with a solid plan for the project. We had trouble deciding on one specific project to do because we all had some different ideas. For example, I wasn’t totally on board with the advertisement campaign and only wanted to do the interviews, but Howie was able to convince me by showing some effective examples he created in high school. Even after the idea for the project was finalized, we had trouble writing the scripts for the introduction and conclusion. At first, we were unsure if we even wanted to do a conclusion, but after some thought it seemed that it would be necessary to finish up the video.

This PSA project, as well the whole English 125 class, has taught me how to use rhetorical strategies in digital media, as well as become familiar with digital literacy. Before this class, I was unaware that literacy could be applied to mediums that was not reading and writing like I had originally thought. Also I was unaware that blogs, advertisements, and online articles paid attention to rhetorical strategies to gain the audience’s attention. Our project on the hash tag also taught me more about digital literacy and mediums that can be used to communicate. I learned that the hash tag is not only a symbol used on Twitter, but an article of speech that has proper and improper usage. Hash tags can be an effective way of communication by shortening long sentences into only a few words that explain the main points of the sentence. This project also taught me how to effectively use film as a way of communication in an academic context. I always thought that educational films were all documentaries and were slow to get the point across, but I learned that there are many short videos out there that effectively teach the viewer important information. From our project, I learned that there are many different and conflicting views on the hash tag that I never thought existed. I also learned that the hash tag is so widely used that it has established itself as a valid form of communication. From my total experience in English 125, I learned that digital media and writing utilizes rhetorical strategies as well, if not better, than traditional written work. Digital media is no longer a novelty to the world and it can be extremely effective in academic or social contexts.

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Studio Time 3

  • Where you were in your project before the session.

Before our session we had all the interviews and the advertisements completed.

  • Where you are in your project right now, as the session wraps up.

We did some preliminary editing to the film but mostly we completed the conclusion for the film.

  • What you accomplished during the session. So, tell me what footage you edited, what research you conducted, what technological mishaps you encountered, what interviews you recorded, what conversations you had, what writing you completed, what captions you created, so on and so forth.

During this session, we did some finalization to the advertisements then we decided to film the conclusion. We wrote out a script and then Rohan voiced it over the film. At the end of the session we have all the film done so now only editing remains.

  • Your goals for future sessions.

Our next class period is the presentation day, so we will have to meet over the weekend to finish the editing.

Studio Time 2

  • Where you were in your project before the session.

Before our session we only had the introduction filmed and the hashtag was researched enough to begin making the advertisements.

  • Where you are in your project right now, as the session wraps up.

After the session was over, we had filmed 3 interviews and the advertisements for the hashtag was mostly completed. We had not done any editing so far, but we have most of the raw footage.

  • What you accomplished during the session. So, tell me what footage you edited, what research you conducted, what technological mishaps you encountered, what interviews you recorded, what conversations you had, what writing you completed, what captions you created, so on and so forth.

During this session, we completed the research we needed in the first couple minutes. Then we printed out our script for the interviews and Rohan and I went out to film some interviews. We were able to obtain 3 interviews. Howie was able to complete the 3 advertisements that we had planned for our presentation. 

  • Your goals for future sessions.

For our next session, we wish to obtain the final interview. Then we hope to have the conclusion written and filmed. If time permits, we will begin editing the footage and putting together the final film. 

Studio Time 1

  • Where you were in your project before the session.

We  had not done any work on the project before this session. We had a plan, but no actual work towards the film was done.

  • Where you are in your project right now, as the session wraps up.

We have filmed the introduction and background for our film. We have a plan for the rest of the film as well.

  • What you accomplished during the session. So, tell me what footage you edited, what research you conducted, what technological mishaps you encountered, what interviews you recorded, what conversations you had, what writing you completed, what captions you created, so on and so forth.

During this session, we did more research on the hashtag. We researched the history and origin of the hashtag. After research was completed, we wrote the script for the introduction of our film. After the script was completed, we filmed the introduction.

  • Your goals for future sessions.

For our next session, we wish to write the script for our interviews and conclusions. We can film the conclusion during class time, as the interviews will probably be done outside of class if we are unable to find interviewees during class time. We also wish to complete our advertisements during next class period.

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This is a point of view shot. This picture is what Rohan was seeing from his point of view. This kind of shot shows what the viewer was seeing at a specific time.

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This shows Gestalt’s Law of Continuity because the layout of buttons makes lines and forms a square shape in the mind. Also the way that red is used is to represent life and passion, which is what coke commercials try to emphasize.

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This is a picture of flyers that represents the Gestalt Law of Continuity. When we saw this arrangement we immediately thought of the flyers making a continuous line.